Everything you need to know before launching your Start-up

In the Silicon Valley, these innovative, small, high-tech companies called "Start-up" are many. Attracted by their successes, more and more French entrepreneurs are expanding their businesses to the United States to market their products and their know-how.

But this is not as easy as it looks. How many of them are really able to succeed? This book, written in French, gives a pragmatic approach of key success factors for such overseas projects. This is the result of the experience of two business-savvy French executives who have been successful in the States in their own way.

This books guides you step-by-step through the complete entry process into the American market : from the market study to the first million of dollars revenue. You will find, especially:

Business cultural differences   Tests giving a go/no go for your product launch in the US   20 business tools to set up before starting   Criteria to select the management team   Detailed budgeting process

This book is intended to entrepreneurs, executives, investors, researchers, computer specialists, economists and students…to everyone who is interested in understanding the success of start-ups in the US. To get more informations ( .PDF) about "A la conquête de la Silicon Valley" , click on the book !